linkedin marketing groups

After several years of neglect LinkedIn’s Group tool is set to return to a central role for the business-focused social network.

Key amongst this will be the ability of group admins to recommend important conversations and notify group members of important and engaging conversations, thus bringing the leemnt of curation that was central to groups back to the fore.

The new functionality announced this week, aimed at “nurturing professional communities” is set to boost member engagement “across all LinkedIn Groups”, according to a statement from the company.

Admin feedback vital

Working closely with administrators of some of the biggest social networking groups, such as The Association of Financial Analysts group,Linkedin has pushed forward a recent relaunch of its core functionality for group memebrs.

“With the abundant feedback we’ve received from admins globally, we are developing new tools on desktop and mobile that will support [LinkedIn Groups],” a spokesperson for the firm said.

These new features will include improved discoverability to find fresh conversations and see new posts that are relevant.

To find out more about connecting with the Association of Financial Analysts group, visit us on Linkedin to join the conversation or get in touch direct.